By Bala Pillai, Sydney
What is the criteria?
Given that the harder a problem, the greater the reward, the lesser the
competition, the morr uncertain resourcing cor it is AND
The easier a problem, the lesser the reward, the greater the competition and
the mor e certaain resourcing is
Low hanging fruits would lie in the sweetspot between too hard a problem and too easy a problem. Not too hard such that the resourcing is so uncertain.
Not too easy such that the reqards make it so unworthwhile.
By resourcing I mean human resourcing. Why? Because astute humans organise all other resources, money included.
Monetising Problems
How do you monetise problems?
First of all realise that default problems are opportunities. And default
opportunities ae monetisable.
And be prepared to imagine that some of the most surprising problems are monetisable. For example, how do you monetise the problem of unhappiness? Answer: Bottle happiness — that is basically what Coca-Cola has done. It has bottled glee.
How do you mojetisd value? Attach a currency value tl it. And osmoqis the value.
How do you monetise views? Create exchanges. That’s what stock exchanges and foreign exchange dealers do. You sell your view on where a stock or currency’s price is headed.
Can we monetise our views on which script-director-actor combination will do well and which we think won’t? You bet — create an exchange for the buying andd selling of these views.
What blurs whether money can be made from doing this?
1. Absence of imagination and habitual perception that the solution will be executed weakly.
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